PRIVACY POLICY

The Website is operated by UK Retailers Limited trading as Fireland ("Fireland/we/our/us"), a company incorporated in England (Company Number 10565515) with registered address at Kemp House, 152-160 City Road, London, EC1V 2NX. As a user of the website (referred to as “you/your”), you acknowledge that any use of this website (including any transactions you make) is subject to this Privacy Policy together with our Terms and Conditions.

Fireland is firmly committed to protecting your privacy. As a matter of policy, we will not disclose, sell, trade or rent ANY of our users individual, personal details to any third party. Fireland offers a very strong assurance of continuity in the privacy policy set down here. Any personal information we collect will be used in accordance with the Data Protection Act 1998 and other applicable laws.

WHAT INFORMATION DO WE COLLECT?

Fireland will only collect information about individuals, where it is specifically and knowingly provided, for example, at the time of registration or at the time of ordering. This data is referred to in this policy as 'personal information'.
When you register or order, we collect personal information to process and fulfil your order(s). When you order, we do NOT save your payment card details. We do however save your billing and delivery address for future use. When you place an order, we will carry out security checks to protect against fraudulent transactions.
The information we collect will also be used to help us a review, develop and improve the products and services we offer.

E-MAIL PRIVACY

As stated above, Fireland will NOT disclose your individual, personal details to any third party. This includes your e-mail address.

COOKIES

"Cookies" are small pieces of information that are stored by your browser on your computer’s hard disk drive. They make it possible for us to identify, for example, the contents of a shopping basket, making the web site more convenient to use.
The cookies set by Fireland do not directly include any information you may have supplied to us. Any cookie set by us can only be read by Fireland.
If you are concerned about cookies, you can use your browser's settings to turn them off and to delete those already present. However, please be aware that not accepting cookies will mean that some features and parts of the web site may not function correctly.

SECURITY OF YOUR INFORMATION

Fireland invests in high-quality security and takes all reasonable and practicable precautions to keep your personal information secure. However, we cannot be held responsible for any breach of security as a result of a deliberate, malicious or criminal attack on our systems, as covered by the Computer Misuse Act 1990 and similar legislation. Please note that we also reserve the right to disclose individually identifiable information at the request of the police or other authorised government agencies, in order to comply with UK law.